Bear Optimizations, custom engineering by ICD Tuning
When the right answer is not on a shelf
Bear Optimizations, also written Bear Optimisations or simply BEAR, is the custom engineering and development division of ICD Tuning, the car servicing and performance garage in Chennai, India. It is built for problems that off-the-shelf products cannot solve properly.
What it is
Custom need. Custom engineering. Solid solution.
We create custom parts, custom calibrations and complete custom solutions around the actual requirement of the customer and the vehicle, rather than asking them to compromise with whatever happens to be available in the market.
- Custom parts, designed for the requirement rather than adapted to it
- Custom calibrations, developed on the vehicle they are for
- Complete solutions, taken from concept through to a finished product
The method
What BEAR stands for
Benchmark. Engineer. Adapt. Refine. Every Bear Optimizations project goes through the same four stages.
Understand the requirement first, and measure what exists today. You cannot build the right answer until you know precisely what the wrong ones get wrong.
Design the solution around the actual requirement of the customer and the vehicle, rather than around whatever happens to be available on a shelf.
Prototype, validate, and change the design when the testing says to. Depending on the project that means our in-house team, independent developers, specialist engineers, R&D partners or manufacturing facilities.
Test it thoroughly and keep refining until it performs exactly as intended. The work is finished when it does what the customer originally asked for, not when it is merely working.
What it is not
Not the cheapest way to solve a problem
We are not trying to compete with mass-produced solutions or race anyone to the lowest price. The objective is to build the right solution, engineered properly, developed carefully, tested thoroughly and refined until it performs exactly as intended.
How the work gets done
Concept to finished product
Depending on the project, we work with our in-house team, independent developers, specialist engineers, R&D partners and manufacturing facilities across different disciplines. That lets us take an idea from concept and design, through prototyping and validation, and finally into a finished product.
- In-house team, independent developers and specialist engineers
- R&D partners and manufacturing facilities across disciplines
- Concept and design, prototyping, validation, finished product
Case study
ICD Gauge
A round OBD2 gauge for our AMC customers, built because no off-the-shelf unit showed the right things, in the right place, in the way we wanted them read at a glance. Hardware, firmware, on-screen interface and companion app are all ours.
An ESP32 driving a round GC9A01 display with capacitive touch and a rotary encoder, reading live data from a Bluetooth ELM327 adapter or directly from CAN.
A sweep arc and a layout designed for a round screen rather than a rectangular one borrowed from elsewhere. Every screen state is rendered and checked against a round safe zone automatically.
The gauge publishes live data, fault codes, settings and device information over BLE, so a phone app can read the same vehicle the driver is looking at.
Home
One value, large
Alerts take the screen
Faults, in plain words
Thresholds you set
Tuned to the car
From Bear Optimizations
Your own ICD Gauge
A round gauge that reads your car and shows what matters at a glance. Register your interest and we will contact you when it is ready.
Working today
- Live boost, oil and coolant temperature, battery voltage, speed and fuel level on a round screen
- Alerts that take over the screen when a value crosses its limit, such as overboost or overheating
- Warning thresholds and redline that you set for your car
- Fault codes shown with their meaning in plain words
- Reads the car through a Bluetooth OBD adapter, and pairs with your phone using a code on the gauge
- A direct CAN connection, so no adapter is needed
- A full diagnostic scan that our workshop can run remotely
- Tuning logs recorded on the road and sent to us
- G-meter, inclinometer and performance timers
- A companion app with live data and fault history
- Screen off with touch to wake, in a machined metal case
Early bird offer
Regular price ₹25,000Early bird price ₹14,999+ GST
Bear Optimizations exists because sometimes the correct answer is simply not available on a shelf. And when that happens, we build it.
Why we do it
Delivered without compromise
The satisfaction for us comes from delivering exactly what the customer originally wanted, without forcing them to compromise their requirement around what already exists.
Questions
About Bear Optimizations
What is Bear Optimizations?
Bear Optimizations is the custom engineering and development division of ICD Tuning, a car servicing and performance garage in Chennai, India. It creates custom parts, custom calibrations and complete custom solutions for problems that off-the-shelf products cannot solve properly.
What does BEAR stand for?
BEAR stands for Benchmark, Engineer, Adapt, Refine, the four stages every project goes through: understand and measure the requirement, design around it, prototype and validate, then test and refine until it performs exactly as intended.
Is Bear Optimizations part of ICD Tuning?
Yes. Bear Optimizations is a division of ICD Tuning, which Ashwin Durai, known as Madras Mechanic, founded in Chennai in 2016. ICD Tuning services European cars and tunes all cars; Bear Optimizations handles the custom engineering work.
What does Bear Optimizations make?
Custom parts designed for the requirement, custom calibrations developed on the vehicle they are for, and complete solutions taken from concept to a finished product. Depending on the project, the work involves the in-house team, independent developers, specialist engineers, R&D partners and manufacturing facilities.
What is the ICD Gauge?
The ICD Gauge is a round OBD2 gauge developed by Bear Optimizations. Its hardware, firmware, on-screen interface and companion app are all in-house. It shows live boost, temperatures, voltage, speed and fuel level, takes over the screen with alerts, explains fault codes in plain words, and connects through a Bluetooth OBD adapter or directly over CAN.
How much does the ICD Gauge cost?
The early bird price is ₹14,999 plus GST, against a regular price of ₹25,000. You can register your interest on the Bear Optimizations page.
Is Bear Optimizations the cheapest way to solve a problem?
No, deliberately. Bear Optimizations does not compete with mass-produced products on price. The aim is the right solution, engineered properly and tested until it performs exactly as intended.
How do I start a project with Bear Optimizations?
Book a consultation on the ICD Tuning website, or call +91 95000 00269. Tell us what the part, calibration or solution has to do.
Bring us the problem
If the part, the calibration or the solution you need does not exist yet, tell us what it has to do.